Apple Special March event is finally completed and Apple has shows us lots of possibilities that Apple is not only about iPhone but more than that. Apple has shifted their strategy from hardware to services, Apple services also been the core attraction for Apple users as services like iMessage, FaceTime, Find my Friend, iTunes, Apple Music, and various other services makes Apple ecosystem. Apple tries to add more core services like News Subscription, Game Subscription, tv channels and Video Streaming service these new content may attract more customer than ever as we haven’t seen any tech giants like this have all these service in one place. So let understand what these services are about.
Apple News+
Apple new naming scheme seems very bit off as Apple always been a trendsetter in the naming department as product names like Mac, iPhone, and various others make much more impact.
Apple News+ is subscription is one pack to go service for all the magazines and premium content from bigger publishing house, Apple has made much easier way to subscribe to all the best magazines at once without having to pay each magazine separately and user don’t have to pay publisher separately as this step reduces more cumbersome process of subscription and more attraction on reading. Apple joins hand with a bigger publication like the Wall Street Journal, Vox Media and various other to bring their content for a wider audience.
As compare this with other News application like Google News which still struggle with separate purchase for each publication to read premium which cost the user more than ever. Apple News+ subscription just starts at $9.99 and the Family Sharing feature also works without any extra cost.
Apple News also seems to expand in European countries during 2019, Apple News+ subscription service will be available in the U.S and Canada.
Apple Card
Apple also jumped into banking service as they now provide Credit Card, iPhone user can easily open their Credit Card account by simply applying in wallet app Apple partnered with Goldman Sachs and MasterCard to bring this service. Apple also providing a physical Credit Card which is made from Titanium.
Apple Credit Card also promises various things which include No Charges on late submission, Lowest Interest Rate and Reward Money rather than points. Apple Reward scheme includes real money rather than companies point system which literally don’t make any sense. The user can earn cash-back on each purchase up to 2% if they are paying from Apple Pay, 1% if paying from the physical card and 3% if they pay in Apple stores.
Apple Credit Card service will be made its introduction around may and will be delivered to the user with an update. Apple Credit Card feature will only available in the U.S during its launch and wide adoption not mentioned yet.
Apple Wallet app also got some refresh as now it tracks Apple Credit Card purchases, also gives your glimpse of what you earn and how could you save in easy to use an interface rather than cryptic mail from bank companies.
Apple Arcade
Apple Arcade seems more revolutionary step to bring the biggest creator under one house it doesn’t mean that companies make gaming like a console, Apple Arcade is Apple’s own production solution for creators in which they can collaborate to make an amazing game under one roof. Apple has signed with major game studios like Disney, Sega and various other to bring their game to Apple platform.
Apple Arcade is a subscription service which comes in one time month payment method and user can play games curated from Apple free without having to purchase each game separately and one more amazing thing is that Apple Arcade won’t support any in-game Ad and in-App purchase so user can play game without have to interrupted each time with Ad and In-App purchase. The user can play the same game in each platform which includes iOS, Mac and Apple TV devices. Each game data save online so the user can play the game where they left on the previous device.
Pricing of the service is not announced yet as service may make its introduction in the fall.
Apple TV+
Apple TV app now got updated with a new interface which now recommends user to what to watch now, what’s hot according to your taste and feature program. Apple hasn’t solved the problem of different subscription issue as a user have to buy the subscription from each company like Amazon, Hulu, HBO and others to watch your favorite show. As people are expecting that Apple may merge each company show into one easy to pay subscription service rather than buying each service individually.
Apple TV also brings new Channels subscription so now user can choose their channel they want to see and pay for each channel individually rather than paying for the bundle which includes channel you may don’t want to watch. More subscription details will be more clear in this fall.
Apple TV+ is Apple’s originals show subscription which includes in house production shows from the biggest creative minds around the world tries to bring the bigger and more diverse cinematic experience to Apple TV.
Apple TV+ service may show that Apple is very late to this industry but Apple has signed with bigger stars like Oprah Winfrey, Steven Spielberg, JJ Abrams, and various other creative minds to one place to produce something bigger. But originals from Amazon like The Marvelous Mrs. Maisel or Netflix originals like Strangers Things, House Of Cards, Daredevil or Orange is New Black has already made marvelous image among user so it may seem more interesting than how Apple will appeal user to buy Apple TV+ subscription rather than these originals.
Pricing and other details of Apple TV+ will be introduced in fall. Apple also brings Apple TV app in various other platforms like Streaming Box like Fire TV and Roku, Smart TV’s like Samsung, Sony, LG and others, Mac also receive a different app for this streaming service.
So these are the new services Apple have to introduce in their special event we have to see how Apple stand in the services sector as Apple has already shown its dominance in the product department.
