Apple is one of the leading brands in terms of its wearable products. Apple Smartwatch, AirPods, and other accessories are there which is giving good revenue to the company and according to the new report of IDC Apple is still continuing to maintain its position in the wearable market. We all are aware that nowadays demand for wearable products has already increased in the market in recent years and one of the hottest choices among the consumer is undoubtedly Apple wearables.
Apple Wearable leading major market share
In the first quarter of 2020, Apple shipped 21.2 million units of wearable products which are actually representing 29.3% of the total share and it is a big figure we can say. If we compare the growth of the company from the last year, then here this year it grew 13.3 million units or 23.7% of the market share.
This year’s growth is also important because there was less shipment of Apple Watch due to difficulties in the supply chain but the company still managed to achieve the strong growth and for this AirPods, lineup played a very important role. Because of the COVID-19 situation, people are working from home and for this obviously they need better devices and accessories for quality of work done by them, so here it leads to an increase in demand of wearable products.
Next to Apple, its Xiaomi Which shipped 10.1 million units in the first quarter of 2020 that holds 14.0% of market share. Apart from these two, other companies like Huawei, Samsung, and Fitbit also contributed to overall increased shipment of these products and results in the growth of 29.7% during the first quarter of 2020 with 72.6 million units. Soon Apple can also introduce its own brand over-ear AirPods Studio headphones probably at the end of the year and along with that chances are there that in the future shipment of wearable products will increase only.
