Apple streaming service Apple TV+ is finally here, with some new unseen show along with Hollywood A-listers. Apple has invested an enormous $5 Billion to make the first season of this streaming service which accounts for 10 shows and movies. Apple TV+ may seem new to many customers as their shows are curated from Apple rather than making the partnership with another studio to make their famous shows available on their own platform. Apple’s strategy to invest in streaming business may sound conspicuous as streaming services like Netflix, Amazon’s Prime Video, Hulu and various other already dominating the industry so how could Apple show its presence in this world, these are major question arises to many which we’ll discuss one by one in this issue so let’s get started.
Pilot
Apple TV+ is streaming service from Apple which includes shows like “Dickinson”, “See”, “For All Mankind”, “Ghost Writer”, “Snoopy in Space”, “Helpsters” and much anticipated “The Morning Show”. These shows are pretty straight forward and very small in terms of the episode as “The Morning Show”, “For All Mankind” and “See” only features 3 episodes as these shows one episode takes million to produce while watching these you may notice tons of details which represents they made by big productions companies.
Other shows like “Dickinson”, “Ghost Writer”, “Helpsters” and “Snoopy in Space” feature small playtime conclude more than 7 episodes. While Apple also features a documentary about Elephant called “The Elephant Queen” which really looks great entertainment to watch.
Pricing and Subscription
Apple TV+ subscription start with $4.99 for a month, as a free trial Apple is providing a 7 days period so that user can take a look of the service to choose wisely to switch their streaming service. Family sharing also available with this subscription up to 5 family members. Apple also bundled TV+ with Apple Music Student Plan which helps Apple to grabs some more customers.
Or if you buy new Apple hardware after Sept. 10 you are eligible for a 1-year free subscription of TV+, this may sound too awkward as millions of people already buying Apple Hardware. But Apple is trying to dominate the industry by giving free access so the user can adapt to the Apple environment easily as this step gives Apple around 100 million of the subscriber during its one year of launch which really made other services look underrated.
What Is Apple Step Toward TV+?
Apple TV+ may not fit in business policy of Netflix or Disney+ as these services are based on content, but take an example of Prime Videos which features subscription-based strategy as in Prime Bundle you can get Amazon Music, Prime Delivery and Prime Videos which completes user whole need, Apple TV+ also made promise to walkover Amazon strategy. To attract more new and customers from other services to Apple’s streaming Apple may change its policy.
The Upside of TV+
Each story in TV+ really looks handcrafted as each show was created by Hollywood A-lister. Story details, time of setting, acting all are contributing a better engagement to watch. Performance from stars like Jennifer Aniston, Steve Carell and Reese Witherspoon in “The Morning Show”, Jason Momoa in “See” and Hailee Steinfeld in “Dickinson” are outstanding as you could also feel every and every detail of their actions while watching the show. Pricing of TV+ is pretty low as compared with $6.99 for Disney+, $12.99 for Netflix, TV+ has a really low price all over the industry.
The downside of TV+
Apple TV+ not seems to have too much content in the current scenario, and Apple is planning to launch around 12 shows and movies by the end of this year, which may sound too little to compete with other streaming giants. Shows of TV+ are very small in terms of showtime in which some shows are expected to have more episodes as character build-up may be stuck to maintain showtime in which story may sometime feel missing some important plot.
Apple may collaborate with other studios to bring their shows on Apple TV+ which may bring more user engagement. Studio-like CW Studio, ABS Studio, BCC and various other studios can join TV+ that will bring a bigger catalog. Binge-watching of Apple TV+ shows is very small as you can finish a show for around 3-4 hours each which is very small as to their competitor which ranges around 10-12 hours.
Billion Dollar Question
Does the main question arise that you should subscribe to TV+ or not? As its depend on your preference as TV+ is in its infant stage so we could expect some time to build its reputation and it would take around 6-12 months for Apple to make more clear detail for future of TV+.
You could subscribe to TV+ subscription for 7 days trail and easily know that you like initial time or you could wait so that TV+ could grow. You can watch TV+ on Apple TV apps which is available on iPhone, iPod, iPad, MacBook, Apple TV, Samsung Smart TV, Sony Smart TV, Roku, Amazon Fire TV, and various other places. Apple also trying to push the bars and may bring its services to Android and Windows which will account for too many users.
